What we call EVOO in the United States is merely called “cold pressed” olive oil in Europe and many other countries. Fresh Harvest ultra-premium extra virgin olive oil meets the strictest requirements in the world, exceeding traditional extra-virgin standards. The farms we work with use no pesticides and actually exceed USDA organic guidelines. Our olives are crushed within six hours of harvest at mills constructed at the mostly family olive farms we work with through our main supplier. Strict rules regarding acidity, peroxides, free fatty acids, and ultimately levels of polyphenols (antioxidants) are all taken into account when our olives are harvested and crushed. We offer the best in the world.
The agricultural mafia sends adulterated EVOO to the USA that is actually canola oil and chlorophyll (to mimic the color and grassy taste of olive oil). This is why extra virgin olive oil in the United States is considered to have a low smoke point – it’s fake. We estimate 90% of the “extra virgin olive oil” available in the USA is adulterated and foreign suppliers lie on their labels. Price point is no indication of quality and while many retail stores in the United States are likewise victims of this fraud, there are other well-known American corporations that knowingly sell adulterated EVOO for profit. The canola oil imposter offers NONE of the health benefits of true extra virgin olive oil.